A marketing system is a set of resources organized in a way to produce repeatable results.
🧭Strategy – Establishes the principles the marketing system needs to follow
Objectives – What actions do you want to take?
Goals – What results do you want to achieve?
Marketing Plan – How do you intend to market your brand and to whom?
👩💻People – Resources required to operate the marketing system
Technical – Proficient with the web and digital to build solutions
Creative – Design skills that can visualize the brand
Marketing – Skills to execute the marketing strategy
🧪Experiments – Repeatable workflows for the team to follow
Ideation – Clearly defined process of collecting, evaluating, and prioritizing ideas. (A simple 2X2 effort-impact grid might help to prioritize)
Implementation – Step by step descriptions where needed and general guidance in other cases on how the implementation for the landing pages, emails, ads, etc need to be done. (Organize them on Drive or Notion for easy access to the team)
Feedback Loop – Validate the ideas after implementation by measuring them and refining the idea for the next round of experimentation
🛠Tools
Research – Gather insights on web traffic, competitors, social media engagement, industry benchmarks, etc using tools like SimilarWeb, Ahrefs and Sparktoro
CMS/Publishing – You will require a platform for managing and publishing content. WordPress, Ghost, and Webflow are options for a CMS-based website. Medium, Substack, and Typeshare are alternatives.
Analytics – Google Analytics for your website, ShieldApp.Ai for LinkedIn, and Buffer for different social media channels
Automation – Zapier and Automate.io are two good options to automate workflows and integrate your tools into the marketing system
