About Me

Hi there! I’m Sandeep Kelvadi.

I’m a generalist who likes to connect the dots.

I run Pixelmattic, a remote digital agency founded in 2015, that helps smart businesses transform their digital properties into lead generating assets.

I worked in a growth-stage healthcare startup in the US from 2007 to 2010, came back to India and started DreamNotion Innovations in 2011 with Karan Sachdev. The journey started with XPlore, a gamified social learning platform. We’ve built Pixelmattic and WPCruiseControl along the way.

My current area of interest is in the intersection of storytelling and marketing. I’m also exploring the science of productivity, particularly around focus, attention span and habits.

I’ve been taking photos since 2005 when the photography bug bit me. You can see a selection of photos here and also an infrequently updated photo blog on this site.