Where AI strategy meets creative exploration
Sandeep Kelvadi
Founder of Thrivemattic, an AI-native marketing agency. I write and speak about AI and marketing, build tools and systems, and photograph the world in between.
Latest Thoughts
Ideas on AI, marketing strategy, and the things I’m learning along the way.
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Book Summary – Grit
Why:: You might read lots of books that focus on building daily habits. This is the science behind the behaviours…
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The secret to successful people’s habits
The two common traits in successful people across disciplines and professions are passion and perseverance. Effort matters twice as more…
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Why we need a customer status map?
Our status in society influences our decision-making. We use status as a shortcut to decide where to place people and…
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Marketing is signalling
In 1974 the most powerful signal ever was sent into space towards other galaxies with information of our human race…
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A better way to create marketing personas
Harvard Business School marketing professor Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch…
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How to make your marketing message memorable and relatable?
Have you eaten at a restaurant where the ambience and the food transported you to another place? To help the…
Selected Work
AI-powered marketing projects and results from working with ambitious brands.
University Client
AI-Powered SEO Strategy for Higher Education
Built a comprehensive AI-driven SEO pipeline for organic student acquisition across competitive higher education keywords.
312%
organic growth
Thrivemattic
Building an AI Marketing Agency from Scratch
From WordPress agency to AI-driven marketing — orchestrating 70+ project folders with Claude Code and custom automation.
70+
AI project folders
Lead Generation
LinkedIn Outreach Pipeline for Lead Generation
Automated research and outreach across 194 private universities, building a Dripify-powered lead gen pipeline.
194
universities researched
Speaking
Latest Talk
Mar 2026
Three Shifts That Change Everything
NIFT Bangalore · Fashion Communication, Semester 6
What would you build if you knew how to code? Intelligence as a commodity, AI as the new electricity, and why the question isn’t whether to use AI — it’s what to build with it.
About
Digital marketing entrepreneur building at the intersection of AI and marketing.
I founded Thrivemattic, an AI-native marketing agency in Bengaluru. Before that, I co-founded Pixelmattic (a WordPress agency) and DreamNotion Innovations. I write, speak, and build tools at the intersection of AI and marketing.
20+
Years in Digital
70+
AI Projects
2005
Shooting Since
Stay in the Loop
AI insights, marketing strategy, and lessons from building an AI-native agency. No spam — just real perspectives from the intersection of technology and marketing.