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Design Marketing

Book Summary: The Physics of Business Growth

Sustained and long-term growth requires a different mindset and a team culture that enables systems that support growth. Most teams or companies are set up for the efficiency of execution.

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Design

Book Highlights: Design of Everyday Things

It’s not your fault. Design Principles – Conceptual models, feedback, constraints, affordances, mapping, visibility Power of observationDesign is communicationFalse causality Principles of design for understandability and usability – conceptual model & visibilityMental model, designer’s model, system image, users model The paradox of technology Naive physics… Read More »

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Design

Designing a better user experience for products

Build a product and the users will come they say. Sadly, that statement is deceiving. The users might come as a result of a marketing blitz, but for them to stay on and use the product and recommend it to others, they need to enjoy… Read More »

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Design

“Timelessness” Of Design

An excerpt from The Vignelli Canon: “We are definitively against any fashion of design and any design fashion. We despise the culture of obsolescence, the culture of waste, the cult of the ephemeral. We detest the demand of temporary solutions, the waste of energies and… Read More »

Categories
Design

Book Review: Reality Is Broken by Jane McGonigal

Reality Is Broken – Why Games Make Us Better And How They Can Change the World is written by Jane McGonigal, a well known game designer. She’s a strong proponent of using games to solve real world problems which is what this book mostly talks about.… Read More »