Blog
Category: Marketing
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Why we need a customer status map?
Our status in society influences our decision-making. We use status as a shortcut to decide where to place people and entities. “there are two types…
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Marketing is signalling
In 1974 the most powerful signal ever was sent into space towards other galaxies with information of our human race like the DNA sequence. We…
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A better way to create marketing personas
Harvard Business School marketing professor Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Over the last five…
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How to make your marketing message memorable and relatable?
Have you eaten at a restaurant where the ambience and the food transported you to another place? To help the audience understand your message, it…
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Pricing lessons from building an agency
Horror clients. Bad Projects. Chasing payments. Mismatched expectations. I’ve seen it all in my years of running the agency. Here are pricing mistakes you should…
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Repositioning, Rebranding & Brand Refresh
Don’t hire an agency or a brand expert until you’ve understood this. Your company has evolved, the products and services you once sold are no…
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Why is tension a key ingredient in marketing?
Attention = Desire x Tension Dopamine is the neurotransmitter of desire. Norepinephrine is the neurotransmitter of tension. Together they add up to attention. Tension is…
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The psychology behind buzzwords
Buzzwords are “strategically ambiguous, over-packed with information and deliberately fleeting in nature,” says Andre Spicer in his article “Shooting the Shit“ But why do we…
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Building blocks of a Marketing System
A marketing system is a set of resources organized in a way to produce repeatable results. ????Strategy – Establishes the principles the marketing system needs…
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5 Marketing habits you should build today
I built the Pixelmattic marketing flywheel and brand by identifying what worked, turning that into a process and delegating it. And here are my lessons…