“high but not the highest intelligence, combined with the greatest degree of persistence will achieve greater eminence than the highest degree of intelligence with somewhat less persistence.” Stanford psychologist, Catharine Cox The problem with goals is that they are either too far out or very short-term. And there’s nothing in between connecting them. One of … Read more
Buzzwords are “strategically ambiguous, over-packed with information and deliberately fleeting in nature,” says Andre Spicer in his article “Shooting the Shit“ But why do we use them so often, knowingly or unknowingly? What’s the psychology behind them? And is there any real advantage in using them? There is a psychological incentive in using buzzwords. A … Read more
A marketing system is a set of resources organized in a way to produce repeatable results. ????Strategy – Establishes the principles the marketing system needs to follow Objectives – What actions do you want to take? Goals – What results do you want to achieve? Marketing Plan – How do you intend to market your … Read more
I built the Pixelmattic marketing flywheel and brand by identifying what worked, turning that into a process and delegating it. And here are my lessons for turning some of them into marketing habits for your brand: Quarterly audits Audits are helpful to understand gaps in your marketing. Free and paid tools can be used to … Read more
If you don’t want to gamble your marketing budget away, then you must do this one thing – audience research. Here are 3 things you can do to build a marketing persona Talk to the customer Find 3-5 people who are customers and leads that didn’t convert Find out what their triggers, hesitations, influences and … Read more
I’ve relied Content marketing since 2015 to help generate leads consistently for my agency. Content marketing is an investment into the future of your business. But most give up early on in the journey before they’ve seen meaningful results. Or go about it the wrong way. And I’ve made all of the mistakes below that … Read more
I run a remote agency and we successfully transitioned all our client communication from email to Slack. In the early days, like most agencies, all our communication with clients was primarily via email and the project management tool. The design review stages with new clients are tricky. The iterations also need a rapid exchange of … Read more
Brand Habits You need good brand habits to build a brand. Brand building has one thing in common with fitness and financial wealth creation – both need consistency over a long duration of time. We solve this in our personal lives by building habits. Habits form because the brain is constantly looking for ways to … Read more
Finding the Right Message is a concise and practical book on why you need to invest time and effort in understanding your customers better. There are useful tips on how to conduct surveys, how to ask open-ended questions to get illuminating answers, and most importantly actionable steps on how to translate the insights into good copy.
Understanding who your customer is, what they want and how you can help is a never-ending quest. Most of the clients at my agency are from the B2B space. And so I wanted to explore the latest trends and how the pandemic affected this space. We’ve seen a once-in-a-century scale disruption with the B2B market … Read more