Attended a TiE Bangalore event recently where the panel discussed the business of sports in India currently and where it is headed. Here are some highlights from the evening:
- No avenues for sports management training or courses.
- Education & research in the sports industry lacking
- Global practices for sports management need to be adopted
- If you fail at sports it does not mean you need to look for a career outside of sports. There are many careers around sports.
- Success of the sports business depends on the ability to get at least 10-15% of the population to play sports.
- Is there a business in sports beyond cricket?
- Technology can play a role in overcoming the many obstacles in sports business and enable better efficiency in its operations.
- Sports can’t sustain only on consumerism. It needs quality sportsmen and heroes.
- India is now in a position to create sports properties for not only India but for other countries as well.
- There’s not enough marketing talent working in the sports industry. Even the IPL, for all its glitz, fails to fill up every stadium for every match. And it only takes 3 million people to fill up every cricket stadium in India.
